Research on keywords, ideas and type of tools and videos you’d like to make before stepping into the platform of using YouTube as a publicity vehicle for your work or service. Strategies adopted should focus on engaging the audience.

In the arena of online marketing YouTube remains a vital element to improving and driving traffic to your own website. The fact that a YouTube video can be shared on social media platforms like Facebook, or included in the website makes it a great visual tool to grab the interest of the online surfer. Anyone can make and upload a YouTube video but if it’s to be made more web-visible that you are aiming for, then this is clearly not enough.

Before You Step Into YouTube

Using YouTube to improve conversions and manage image is serious business. Before you set up a YouTube channel or post videos chart out a to-do calendar for video management. Research the ideas and keywords thoroughly, constantly looking for factors like seasonality. Making videos need to be given time and you need a proper promotion strategy in place. Different Software tools can be used for the keyword, question research. Serpstat groups up or clusters keywords into groups based on a common factor.

Choosing What to Make

Video production doesn’t have to be expensive. Well made in-house videos can be quite impactful. In fact personalized videos are quite in nowadays. You can create explanatory videos, promo videos, visual takeaways and testimonials using software like Animatron, animoto. Video tutorials can be made with iMovie. Video interviews are a good idea. Or, use solutions like ClickMeeting to create video presentations replete with brand logo, colors.

Making Videos for YouTube

To make an engaging video tell your story well while keeping it short. Alternately you can just outsource the video making to sites that will do it for you. These sites showcase videos uploaded by others and you can browse through them for more ideas. Video add-ons like links to other videos, annotative notes, sticky notes can be included. YouTube bloggers can be accessed for seeking help of personal branding.

Make sure each video page is optimized and put in as many tags as possible. Pay attention to the video title that should have the keyword, product name, speakers name, event and hashtag and city or country. Get a good description for the video done, with help of Speechpad.

Engage Your Audience

YouTube uses specific metrics for choosing how often a video should be displayed as a view-suggestion along with related videos, and where it should rank. Throw in a table-of-contents that is clickable, embed your videos in your website or share in social media. These help generate deep views.

Alternately you can go for paid social-media ads, post videos recurrently on tweets, project videos to niche influencers who hunt for content to share in their own social media accounts. Customize the YouTube channel look and build up playlists to engage the viewers. There are social bookmarking sites like StumbleUpon where you can share videos or simply add the YouTube widget to your blog.

Tracking Success

YouTube ranking can be monitored using tracker software like Topvisor. Use it for monitoring the keyword, brand name, and information. YouTube itself has an excellent in-built analytics feature that gives you updated information on how your videos and channel are performing. Here you can map traffic sources, how many times viewers included your videos in their playlists. Also monitor interactions like comments brought in by every video and average duration of viewing.