Renewed and realistic PR efforts in correct timing, creating a new feel around the product or service are important steps for revitalizing a failing SEO campaign.

All SEO managers are aware of the route most SEO campaigns take. From planning and launching to waiting for results, facing failure and getting back to the dashboard to take new decisions and applying new strategies every step of the way. Failure of an SEO campaign can not only severely impact the client’s business it is extremely disheartening for the team at work that can lose the client to other SEO set ups.

However there are some smart strategies to deal with a failed campaign and bring a content campaign back from the gallows. These involve a serious assessment of the moves made and giving renewed attention to PR outreach. The SEO strategy may have to undergo a complete change and a new plan be put into action. Take a look at some of the crucial moves you can make to revive an SEO campaign.

Revamping & Re-launching Outreach Efforts

Take a step backward and recheck the PR outreach made when the SEO campaign was first launched. Focus on realistic expectations. Instead of aiming to reach only very high publicity platforms maybe you could tap the lower publicity vehicles like niche publications, social media blogs or smaller media companies. Contact the right journalists after proper research on those that will help improve the traction. Keep your media list small and track the work of everyone who’s on it, to gauge their interest. Try seeking feedback on your intended launch timing, pitch angle or other efforts to get links from some of these media experts.

Communicating the Statement Correctly: Make It a Story

Rethink the angle and strategy that the campaign revolves around. A failed campaign forces us to introspect whether the SEO strategy has been going in the right direction all this time. Create a single but powerful statement to communicate through the campaign, making sure it’s concise and maintains the core idea. Now, co-relate the idea with relevant data and push forward with the right statement. In other words the statement that you’re trying to make should be bound to relevant information and facts in such a manner that it makes a purposeful impact both with the media and the site visitors.

Creating a Completely New Package

Of course a new package has to be created right from step 1! But here’s where the hard work lies. Scribes and media professionals have a deadline to meet and work on KPIs so outline your facts and information well. Pool in comments from experts, collect data and put it correctly into a Google sheet while preparing a statement for methodology, all to be shared in the press release. Rework the language and approach of the press releases that you have been issuing. The press release should be issued well in time, be well written and mention the objectives and information correctly. Don’t shy away from sharing any new design with the media as visual elements impact media and readers in a much bigger way than traditional content. Make it personal and appealing by adding statement or comments from a company CEO or MD.

Strategize Your Re-launch Timing

Was bad timing the reason why your previous SEO campaign suffered from disappointing results? Choose days or season where there is a better chance for generating interest about the client’s business amid the media and readers. Keep your eyes open for important world events or holidays. Seasonality is also important.

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