The goal of both black hat and white hat strategies is to improve the visibility of your site by at the same time you have to keep in mind that their use are totally different, the black hat techniques are quick but they are full of risk in implementation whereas the white hat techniques take sometimes implement but will give you more success.
When it comes to generating the traffic towards your site with the help of back links marketers has to face two different choices in terms of outlining the marketing strategies. They have to choose between two broad options of white hat and black hat link building strategy so that they can lift their content marketing efforts to a higher level. The former one or white hat tactics revolving around implementing some strategies that may follow the rules and regulations of Google or many other search engines and the later one or black hat tactics goes far away than the white hat strategies that may approach the path of benign the rules. Each one has its advantages & some disadvantages, so let’s take a closer look at these type of strategies & then determine whether you want a black hat or white strategy for the link building.
The black hat SEO
Let’s get started with the darker one the black hat SEO. Marketers who would like to approach the black hat SEO techniques are generally the rule breakers of the internet because they rely on these techniques to implement the higher ranking in search engines.
Some of the most discussed black hat strategies are the following:
The unrelated keywords
Trying out keywords that may have no interconnection to your site’s content is generally treated as a red flag for many search engines because of their unnatural & unfriendly looks. Using badly formatted keywords has nothing to with benefiting the products for the targeted audience.
These are also called as the fake pages that are sometimes overloaded with the relevant keywords that make various search engines easier to find. However after a sudden click you will be automatically get redirected to the separate pages and in that way, they are proving to be meaningless for the visitors.
The invisible text or links
It’s the most common type of black hat technique to make visitors and search engines fools by hidings text or links inside the content in order to improve the search engine rankings. Some ways to perform this particular method includes adding a white label text on a completely white background and then setting text font size to zero or by inserting a link inside a tiny character.
Alternative to this black hat SEO strategies are the white hat SEO strategies
The White hat SEO
Some of the most successful yet qualitative options for making handsome strategies for your SEO is the white hat SEO strategies as this can make your site more visible with organic link building. Here are some white hat SEO strategies by which you can attract more and more customers:
The effective keyword research & its uses
We know that keywords are the crucial part of any website or any post, but if used correctly then it can bring your site to the higher level without any kind of hesitation and with great comfort. The site you are running should be more focused on providing the quality contents with the help of relevant keywords. You can either perform some research on your keywords or can take some professional help.
Creating some valuable yet relevant content for the targeted audience is not a big deal. These are the driving forces of your website and can drive more and more traffic towards your site without any kind of hesitation. The only thing that matters here is the originality in your content without any type grammatical or spelling mistakes.
Some relevant backlinks
These are the links that may have a strong influence on boosting your site perfectly without any kind of hesitation. These are the links that can be able to connect some external resources or websites to your site. These are having much more importance and are crucial for your online business as they can tell the search engines to give importance to your site. The search engine giants Google consider these links as votes, so these are like generating votes whenever a new link get connected to your site.
The internal links
The internal links or the links present on your website can be a great tool to increase the productivity and credibility of your site online. Lining your own content present within your site is a great sign to show others that your website has some relevant & important content.
The Meta description
The sites Meta description is the first among the number of sentences that may appear within the search results just under the page title and these are actually written for people and not for the search engines. To make your site looks great and dynamic, it should be overstuffed with the relevant keywords.