The ways an inter user conducts search and behaves in a mobile is different from desktops. Thus, different SEO strategy is required for success of a website on a mobile. Making content for mobiles, studying keywords used in a mobile, using AMP and analyzing mobile traffic helps in creating a mobile friendly website.
An internet search on a mobile is very fast and it puts a great impact on online businesses. Google has already made a mobile algorithm and it is in process of making a new algorithm for mobiles. Business brands should create websites for mobiles instead of just focusing on desktops. Use mobile-friendly strategy for this purpose. Know the user intent and the ways in which people use mobiles for web search. Following are the 4 SEO tips for improving an internet search on a mobile.
Find Keywords Used On A Mobile
The internet search by a user in mobile is different from a search on a desktop. Voice search is increasingly being done in a mobile and different keywords are used for this. Firstly, you should have the knowledge of particular keywords used in mobiles that are not the same as a desktop. Know what keywords the internet user’s type in a mobile and then you should write the mobile content according to that. Continue using meatier and detailed content for a desktop but consider the web browsing needs on a mobile too. Identify mobile keywords and find out what people type on a mobile for an internet search. Conduct a research on the queries and intentions of mobile users. Analyze mobile SERP and Google micro-moment and design a mobile content according to that. Make the content on your website mobile friendly.
Make Mobile-Friendly Content
Create a mobile friendly content for your website. Make sure internet users can read a website content with ease especially on a mobile. Let an image on a mobile fit to the screen size automatically. There should be an option to increase the image size for a detailed view. Make sure that the navigation in your website is hassle-free and that the users do not have a problem in moving through your site in a mobile. For mobile compatibility, take help of testing tools that are mobile friendly. Make mobile-friendly websites instead of making a desktop website for mobiles.
Study The Traffic And Engagement On A Mobile
Know the internet traffic on a desktop and the ways people engage with your website. Understand how this is different on a mobile. Know the ways of conversion of these factors from desktops to mobiles. Improve the tracking ability of your website. Also, use pictures to improve the KPI. Track the type of traffic on a desktop and mobile. Analyze the traffic rates with the help of any SEO tool. Also, it is important to measure other factors like landing page visits, revenue rates along with engagement and conversion, especially for a mobile. Understand the ways in which your website reaches the users on a mobile. Know the ways in which people interact and deal with a website on a mobile device. Make changes in your website after analyzing this.
Implement AMP in your website for increasing the speed across various devices used for an internet search. This is especially important, as Google has finished desktop instant search with an aim to increase the speed of an internet search. Some of the search consoles have the latest beta updates that promise a better and faster speed by using AMP flow fixing technique. Thus, know the advantages of using AMP in your website and use it for a higher speed.
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